Howie Roll

Branding, Packaging, Website

At Howie Roll, a premium cannabis company known for its sun-grown buds, our brand development came to life with the introduction of our endearing character, Howie. Giving him a voice and a vibrant presence within the brand, Howie became the heart and soul of our storytelling. As the embodiment of unity and inclusivity, he connected with our audience on a personal level. Through engaging content, heartwarming narratives, captivating illustrations, and eye-catching packaging, Howie's vibrant presence permeated every aspect of the brand, making Howie Roll a brand that embraces individuality and champions budget-friendly, sustainably grown cannabis.